“Well, truth is relative in politics. The truth is what I tell the electorate the truth is.”
“People forget what you say, but they remember how you make them feel.” ーー Warren Beatty (Maya Angelouもよく似た格言を残している。) (患者さん含め)人は言われた内容を理解できなくても、どんな口調で言われたかはよく覚えていると、教えてくれた先生は、なぜかとっても怖い😅。勿論、理解して頂けるように話すことが前提です。。
“Our brand, what we are selling, [is] crisis.”
"If voting changed anything, they'd make it illegal."
“….. it's soul-stealing. It's advertising. You convince people of something they don't need, and then you give it to 'em, and then you profit from it.”
"It may be possible to hold power based on guns; it is far better to win the heart of a nation". ーー Joseph Goebbels
1934年の彼のスピーチの英訳は↓ “….. It may be good to have power based on weapons. It is better and longer lasting, however, to win and hold the heart of a nation."
“Propaganda is a means to an end. Its purpose is to lead the people to an understanding that will allow it to willingly and without internal resistance devote itself to the tasks and goals of a superior leadership. If propaganda is to succeed, it must know what it wants. It must keep a clear and firm goal in mind, and seek the appropriate means and methods to reach that goal. Propaganda as such is neither good nor evil. Its moral value is determined by the goals it seeks.”
“A good idea does not win simply because it is good. It must be presented properly if it is to win. The combination makes for the best propaganda. Such propaganda is successful without being obnoxious. It depends on its nature, not its methods. It works without being noticed. Its goals are inherent in its nature. Since it is almost invisible, it is effective and powerful. A good cause will lose to a bad one if it depends only on its rightness, while the other side uses the methods of influencing the masses.”